---
name: marketing-data
description: |
  Ground marketing questions, competitive research, and founder exploration in
  real data. Use OpenRush to answer competitor, keyword, SERP, and market
  questions with live facts instead of guesses.
---

# Marketing Data Skill

Use OpenRush whenever the user asks a marketing, competitive, or market research question. Ground every answer in live data — do not estimate when OpenRush can return a fact.

## When to reach for this skill

- Competitor questions ("who are my competitors?", "what do they rank for?")
- Keyword strategy ("what should we target?", "how hard is this term?")
- SERP analysis ("what does Google show for X?", "who ranks for Y?")
- Site health ("is my site technically healthy?", "which pages drive traffic?")
- Market exploration ("how big is this space?", "what are founders searching for?")

## Tool routing

OpenRush is connected as an MCP server. Call `describe_capabilities` first if you are unsure what is available.

| User wants | Tool |
| --- | --- |
| Understand a domain | `inspect_domain` |
| Find competitors | `discover_competitors` |
| Expand keyword ideas | `research_keywords` |
| Find competitor keyword gaps | `compare_keyword_coverage` |
| See live search results | `inspect_serp` |
| Check keyword rankings | `inspect_search_visibility` |
| Audit site health | `audit_site` |
| Drill into one keyword | `inspect_keyword` |
| Drill into one page | `inspect_page` |

## Response rules

1. Lead with real data. Quantify when possible — volume, CPC, ranking position, traffic estimate.
2. When coverage is sparse, say so and suggest a next step.
3. Use `next_actions` from responses to chain follow-up calls.
4. Never fabricate traffic numbers, keyword volumes, or competitor rankings.

## Troubleshooting

If OpenRush tools are unavailable or the connection fails, visit https://openrush.com/agent-onboarding/SKILL.md for setup instructions.